MATIERE PREMIERE
RADICAL ROSE
Signature creation — a rose-centered composition introduces Matière Première's focus on expressive raw materials.
THE ART OF PERFUMERY
Aurélien Guichard
The Material at the Heart
A REMARKABLE JOURNEY
Aurélien Guichard — The Material at the Heart
Aurélien Guichard places a material at the center of a fragrance and builds a considered composition around it. His work for Matière Première offers a particularly clear expression of that approach, where the identity of the chosen subject gives the perfume its starting point.
Creation and Cultivation
Raised in the Grasse region, Guichard comes from a family connected with fragrant flowers and perfume. Matière Première describes his cultivation of rose, tuberose and lavandin, linking the creative process with a direct relationship to certain natural materials.
Distinct Material Portraits
Radical Rose, Santal Austral and Encens Suave provide three different paths into his world. Each takes a recognizable material direction and gives it structure and atmosphere. The contrast makes these compositions a useful introduction to his artistry within the RichandLuxe selection.
Selected Creations at RichandLuxe
A curated introduction to this creative world through three distinctive creations available at RichandLuxe.
MATIERE PREMIERE
SANTAL AUSTRAL
Creative distinction — sandalwood opens a different conversation through texture and warmth.
MATIERE PREMIERE
ENCENS SUAVE
RichandLuxe discovery — incense brings another material into focus within the same creative house.
Discover the Perfumer's World
Explore the creations of Aurélien Guichard in the RichandLuxe collection, and follow the individual fragrances to discover their character in more detail.