Scent and the emotional imagination

INITIO Parfums Privés

The invisible, made compelling.

INITIO is fascinated by the connection between olfaction and emotion. Its creative world considers perfume’s intangible presence, exploring how a composition can become part of an individual’s memories and sense of expression.

Explore the fragrances
Original abstract plum and bronze painting of intersecting waves

The house’s story

A dialogue with olfactory science

The house brings scientific curiosity into its fragrance narrative, including work with dsm-firmenich on the relationship between scent and perception. This interest provides context for its creative approach; the experience of any fragrance remains personal to its wearer.

Discover the composition beyond its evocative story. Different expressions offer different textures and moods, allowing curiosity to guide a choice that feels your own.

INITIO Parfums Privés

Explore the invisible presence

18 fragrances

The collection

Carnal Blends

Floral, musky and gourmand ideas in the house’s contemporary blending approach.

The collection

Absolutes

Foundational Initio compositions built around distinctive olfactory materials.

The collection

Hedonist

Aromatic, floral, woody and musky textures explored through extrait compositions.

REHAB

INITIO PARFUMS

REHAB

From $33.99

The collection

Black Gold Project

Initio’s oud-centered collection connects aromatic brightness with richly textured woods.

The collection

The Magnetic Blends

Carried legacy Magnetic Blend compositions, preserved as their own chapter.

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