The imagination takes the lead

Diana Vreeland

Life, in a more vivid register.

A gesture can change the mood of an entire room. Diana Vreeland’s fragrance world carries that appetite for imagination: expressive color, a theatrical instinct and the pleasure of seeing beauty beyond the expected.

Explore the fragrances
Original fashion-inspired artwork of a vermilion room and a sculptural ivory feather plume

The house’s story

An editorial legacy, interpreted in perfume

Created by her grandson Alexander Vreeland, the fragrance collection is inspired by Diana Vreeland’s creative life and influence on fashion. The house connects its compositions with a woman whose editorial vision celebrated dreams, individuality and the power of an extraordinary idea.

The names and moods invite a spirited approach to choosing fragrance. Follow the expression that excites your imagination, whether it feels composed or exuberant. This is a world in which a little audacity can be as elegant as restraint.

Diana Vreeland

Expressions of a vivid imagination

3 fragrances