The art of fragrance discovery

Floral

The art of a flower, the feeling of a moment

A rose opening in the morning light. Jasmine after dusk. The quiet elegance of a stem arranged in a slender vase. Floral fragrances begin with these familiar pleasures, then reveal how many worlds a flower can hold. Some celebrate a single bloom—the soliflore—while others compose an imagined bouquet, bringing several flowers into a harmony that exists only in perfume.

Explore the fragrances
Sculptural ivory calla lily against a muted plum-grey background

The fragrance family

A world of floral

Rose and jasmine are enduring reference points, but the family stretches from the creamy richness of tuberose to the airy impression of peony and the powdery elegance associated with violet. A floral composition may feel fresh and translucent, velvety and romantic, or shaded with spice, woods and resin. Flowers offer character as well as beauty; their contrasts are part of the fascination.

This family also carries the memory of an exacting craft. In Grasse, techniques such as enfleurage used fat to capture the scent of delicate blossoms, preserving something of their fleeting presence. The perfumer’s ambition remains just as captivating today: to translate a living flower into an experience that can be revisited on the skin.

At RichandLuxe, explore floral fragrances through a lens of niche artistry and individual expression. Consider the kind of bloom that draws you in, then the atmosphere around it: a garden still wet with dew, a polished evening bouquet, or petals warmed by a deeper, unexpected accord. Our signature formats invite you to discover those nuances at your own pace.

Discover the fragrances

ARMANI PRIVE

JASMIN KUSAMONO
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from $20.99
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from $20.99
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ARMANI PRIVE

PIVOINE SUZHOU
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from $20.99
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from $20.99
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ARMANI PRIVE

VERT MALACHITE
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from $27.99
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from $27.99
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per 

ARMANI PRIVE

ROSE ALEXANDRIE
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from $20.99
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from $20.99
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per 

ARMANI PRIVE

GARDENIA ANTIGUA
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from $20.99
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from $20.99
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per 

BURBERRY BESPOKE COLLECTION

GARDEN ROSES - 20%
Regular Price
from $27.99
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from $27.99
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BYRON PARFUMS

PIRATES 2.0
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from $23.99
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from $23.99
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ANDREE PUTMAN

UN PEU D’AMOUR
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from $19.99
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from $19.99
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ANTI

ROSA ANTIQUA
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from $22.99
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from $22.99
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ANTI

PAURA DELL'ACQUA
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from $22.99
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from $22.99
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BEATUS

ALHAMBRA
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from $17.99
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from $17.99
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BEATUS

GIVERNY
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from $17.99
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from $17.99
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BEGIM

KOHINUR DIAMOND FOR HIM
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from $14.99
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from $14.99
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BOIS 1920

CENTENARIO
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from $21.99
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from $21.99
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BOIS 1920

FRAMMENTI
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from $23.99
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from $23.99
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BON PARFUMEUR

106 ROSE DAMASCENA DAVANA VANILLE
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from $16.99
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from $16.99
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per