The art of fragrance discovery

Floral

The art of a flower, the feeling of a moment

A rose opening in the morning light. Jasmine after dusk. The quiet elegance of a stem arranged in a slender vase. Floral fragrances begin with these familiar pleasures, then reveal how many worlds a flower can hold. Some celebrate a single bloom—the soliflore—while others compose an imagined bouquet, bringing several flowers into a harmony that exists only in perfume.

Explore the fragrances
Sculptural ivory calla lily against a muted plum-grey background

The fragrance family

A world of floral

Rose and jasmine are enduring reference points, but the family stretches from the creamy richness of tuberose to the airy impression of peony and the powdery elegance associated with violet. A floral composition may feel fresh and translucent, velvety and romantic, or shaded with spice, woods and resin. Flowers offer character as well as beauty; their contrasts are part of the fascination.

This family also carries the memory of an exacting craft. In Grasse, techniques such as enfleurage used fat to capture the scent of delicate blossoms, preserving something of their fleeting presence. The perfumer’s ambition remains just as captivating today: to translate a living flower into an experience that can be revisited on the skin.

At RichandLuxe, explore floral fragrances through a lens of niche artistry and individual expression. Consider the kind of bloom that draws you in, then the atmosphere around it: a garden still wet with dew, a polished evening bouquet, or petals warmed by a deeper, unexpected accord. Our signature formats invite you to discover those nuances at your own pace.

Discover the fragrances

JEROBOAM

HAUTO
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from $24.99
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from $24.99
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PUREDISTANCE

DIVANCHE
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from $43.99
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from $43.99
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STEPHANIE DE BRUIJN

CUPIDON
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from $23.99
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from $23.99
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JOVOY PARIS

TOUCHE FINALE
Regular Price
from $21.99
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from $21.99
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INITIO PARFUMS

ATOMIC ROSE
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from $32.99
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from $32.99
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per 

INITIO PARFUMS

PSYCHEDELIC LOVE
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from $32.99
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from $32.99
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MIND GAMES

SANS VOIR
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from $24.99
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from $24.99
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MIND GAMES

VIERI
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from $24.99
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from $24.99
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JOVOY PARIS

ROUGE ASSASSIN
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from $21.99
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from $21.99
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MIND GAMES

CAISSA
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from $24.99
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from $24.99
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MIND GAMES

CHECKMATE
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from $24.99
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from $24.99
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JOVOY PARIS

GARDEZ MOI
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from $21.99
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from $21.99
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INITIO PARFUMS

HIGH FREQUENCY
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from $32.99
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from $32.99
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JOVOY PARIS

ROSE MILLESIMEE
Regular Price
from $29.99
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from $29.99
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INITIO PARFUMS

ADDICTIVE VIBRATION
Regular Price
from $32.99
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from $32.99
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MATIERE PREMIERE

RADICAL ROSE
Regular Price
from $28.99
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from $28.99
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per