The material at the centre
MATIERE PREMIERE
A raw beauty, closely considered.
MATIERE PREMIERE places a natural ingredient at the heart of its creative approach. The fragrance develops around that material, inviting close attention to the facets it can reveal within a composition.
Explore the fragrances
The house’s story
Aurélien Guichard between Paris and Grasse
Founder and perfumer Aurélien Guichard comes from a family with a long connection to perfumery in Grasse. His contemporary practice considers ingredient quality and origin alongside the structure of the perfume.
Discover how a central material changes through its surrounding elements. The house offers a focused way to explore an ingredient’s aromatic possibilities.