Scent and the emotional imagination
INITIO Parfums Privés
The invisible, made compelling.
INITIO is fascinated by the connection between olfaction and emotion. Its creative world considers perfume’s intangible presence, exploring how a composition can become part of an individual’s memories and sense of expression.
Explore the fragrances
The house’s story
A dialogue with olfactory science
The house brings scientific curiosity into its fragrance narrative, including work with dsm-firmenich on the relationship between scent and perception. This interest provides context for its creative approach; the experience of any fragrance remains personal to its wearer.
Discover the composition beyond its evocative story. Different expressions offer different textures and moods, allowing curiosity to guide a choice that feels your own.